Abuse of prescription medication by teens is a top public health concern. The State of Colorado’s social marketing campaign aims to tackle this problem and is part of the larger work of the Colorado Consortium for Prescription Drug Abuse Prevention. The mission of the Consortium is to ” reduce the abuse and misuse of prescription drugs in the State of Colorado through improvements in education, public outreach, research, safe disposal, and treatment.” The social marketing campaign features resources and tools to reach youth and young adults (12-25 years old).