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The Center for Safe Internet Pharmacies strives to stay on top of the latest topics, trends and developments related to counterfeit online medicines and illegitimate internet pharmacies. This page will also be updated with CSIP happenings, as well as news from our members. Members of the media and others are invited to contact us for additional information.


Oct042018

A Couple’s Tough Trek Back from Opioid Addiction

CSIP Opioid Awareness News - tablet

Addiction is too often an unexpected outcome for someone who is trying to manage emotional or physical pain or who doesn’t realize how quickly addiction can develop from what seems to be harmless, occasional use of drugs. CSIP Executive Director, Marjorie Clifton, and Fred Muench, CEO of the Partnership for Drug-Free Kids (the Partnership), were recently interviewed by Health Day as part of an article highlighting the experience of a couple who overcame addiction. Being connected with recovered addicts who can share hope and being surrounded by family members who have the support systems they need, can make a big difference to someone who is trying to overcome addiction. MedicineSafe, a collaboration between CSIP and the Partnership, is a coalition of national and state public and private partners, providing expert information and tools for safely managing prescription drugs and opioid addiction.

Read the Health Day article.

Sep242018

Motivating Consumers to Understand Prescription Opioid Dangers

Empty Pill Bottles

Increasing awareness and fostering behavior change are core principles of any public health campaign. The Centers for Disease Control and Prevention (CDC) of the U.S. Department of Health recently sought to do just that – around the topic of the dangers of prescription opioids. “In 2016, 115 people died each day from an opioid overdose and 11.5 million abused prescription opioids.” Yet, research by the CDC’s National Center for Injury Prevention and Control (NCIPC), found that most people really didn’t know about the dangers of prescription opioids to themselves and their family members.

Recognizing that you must go where your audience is, CDC partnered with a communications firm to create a digital campaign of thirty-second, emotionally-driven YouTube advertisements. The stories were told first person and each video opened with “Prescription opioids can be addictive and dangerous” and ended with “It only takes a little to lose a lot.” Post-launch analysis found that viewers of the advertisements (aged 25 to 34) were 24% “more likely to be aware that prescription opioids can be dangerous.”

But that wasn’t all. Leveraging technology from CSIP Partner, Google, and the Think with Google initiative, the NCIPC team utilized Google Search Lift to measure the searching of those who viewed the videos compared to those who didn’t. Those who saw the advertisements “were over 46% more likely to search for “opioid” terms.” Being able to look at search behavior gave a measurable value for showing if the campaign resonated enough with viewers to make them want to know more.

Addressing the opioid epidemic requires a multi-faceted approach that puts people at the heart. Understanding where customers are at, and where they need to be to improve their health, is essential to creating positive impact and improving the well-being of families. CSIP is proud to work with Google, and all our partners, to leverage resources and create systems that better educate and protect consumers.

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The Center for Safe Internet Pharmacies (CSIP) and our 10 member companies have the shared goal of helping address the growing problem of consumer access to illegitimate pharmaceutical products on the Internet. Continue to read this blog for updates on CSIP’s education, enforcement and information-sharing efforts.

Sep042018

Facebook Changes Ad Policies for Addiction Treatment Centers to Protect Consumers

computer with Facebook - free from Pexels

Last month, an article in Modern Healthcare detailed a new advertising policy from CSIP partner, Facebook. As part of a series of changes, Facebook is now working to ensure that addiction treatment centers that want to submit advertisements are certified by LegitScript first. LegitScript will review the centers’ “background, qualifications, compliance with state legal and regulatory licensing requirements and privacy practices,” according to Facebook Business. With the rise of the opioid epidemic and the need for support services, there is also, unfortunately, an increase in fraudulent and misleading ads targeted at those who are suffering from addiction and their families. LegitScript is the “leader in merchant and advertiser certification and monitoring in the e-commerce and payment sectors.” CSIP already relies on LegitScript, through its VerifyBeforeYouBuy tool, to help consumers identify legitimate and safe online pharmacies for purchasing medication online.

Addiction centers that are certified will also need to complete an application through Facebook as part of its onboarding process. This effort is not unique, as Google has already limited advertisements from addiction treatment centers in its search results. The Partnership for Drug Free Kids, who works with CSIP on the MedicineSafe Coalition, is part of an advisory committee to LegitScript for the certification program. Other members include the Center on Addiction, the National Association of Addiction Treatment Providers, and Facing Addiction with NCADD. It is just one more way that the internet can be a safer place for families in need.

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The Center for Safe Internet Pharmacies (CSIP) and our 10 member companies have the shared goal of helping address the growing problem of consumer access to illegitimate pharmaceutical products on the Internet. Continue to read this blog for updates on CSIP’s education, enforcement and information-sharing efforts.