By Michelle Wein
“The multi-faceted nature of the counterfeiting crisis — public health, safety, and economic security — warrants a variety of innovative approaches to make a difference. Many online websites can now help companies protect their brands through the tracking of counterfeiters on the web. The Center for Safe Internet Pharmacies is working to establish a publicly available list of all safe online pharmacy websites. Some companies are even exploring incorporating special genetic markers into the packaging of each product, so that a literal “DNA check” is used to confirm authenticity.”